ABOUT US

Introduction

I am Attila Gurcsó, the visionary and creator behind the HILO BAGs brand. I hail from Békés, a small town in southeastern Hungary, and currently reside in Ferencváros.

Back in the summer of 2019, with a pleasantly cold, beaded beer in my hand, a good friend of mine recounted a story about the origin of the pineapple fruit. The story immediately captivated me, and I liked it so much that a few months later, I found myself with a colorful, sunglasses-wearing pineapple tattoo on my leg. Following this, an immeasurable number of golden, silver, and copper decorative pineapples began to line up in every corner of my apartment. Then, after a few more months, everything changed. In November 2020, an unshakeable idea sparked in my mind: to design and bring to life bags and various accessories adorned with a golden pineapple logo. Thus, life presented me with a gift—something I genuinely love doing, something that allows me to express my individuality to the world through a product, and something that can bring happiness to many people in the future.

While solving the technical aspects of the process was already very complex and intricate, and still is, we must not overlook the emotional side. I believe that self-belief and confidence carry at least as much weight and are absolutely essential. The opinions of those around us, our family and friends, will emerge at some point, but unless there's some monumental nonsense involved, we should primarily listen to those who support us and believe in us and in the goal that is perhaps the most important thing in our current lives.

The creative and design aspect has repeatedly reminded me how much I love creating these elegant, substantial, and unique bags. A significant objective for me was also to build a quality and design standard, including environmental consciousness, which, though more costly, allows my company policy to maintain its core principles through carefully selected materials and functions, standing in contrast to mass-produced, sloppy, and inferior quality bags.

Regarding the future, I am very excited about building new elements within the brand. Beyond the next-generation collections, this includes new bag types and engaging the audience in various areas such as testing and sales.

I hope we meet many more times!

Attila / HILO BAGs